So, you just launched your brand new app and are very excited for the world to know it. You can’t wait to get users to discover out the endless possibilities your app will provide and of course, you can’t wait to see it monetizing. Or maybe you just want it to receive a pump of installations because it’s been kind of inactive.
We can help! We work with multiple platforms across the affiliate marketing world, and with more than 4,000 active CPI campaigns daily. All we need in order to help you achieve your goals is for you to let us know what type of campaigns you’re looking for.
Types of promotions we do
CPI means Cost Per Installation. This type of promotion pays for every user that successfully installs and opens the application into their mobile device.
CPE means that, in order for you to get payed, you need to make users engage with the app. Developers and user acquisition managers prefer to run Cost Per Engagement campaigns to ensure users really get to dive into the app and taste its benefits. For gaming apps, typical CPE KPI’s are reaching the 6th level or finishing a tutorial. For other categories, could be setting up an alarm, creating a playlist or a number of app opens on a period of time.
This model allows app developers to acquire loyal users and start monetizing. The payouts are obviously higher than CPI campaigns, and so are the conversion rates.
CPA is Cost Per Action. In this type of campaign, you get paid whenever the specific action set up by the advertiser happens. It usually has a high payout because the payment will only occur once the user completes a transaction.
What is the difference between CPA and CPE? Cost per Engagement and Cost per Action are often confused because they both require an event to happen in order to register a conversion. (That is also why CPE is confused with Cost Per Event). The difference is that a CPE requires the user to engage with the app up until a certain point (the reaching of a level, a tutorial completion or a playlist set up), and a pure CPA conversion campaign will happen as soon as the user completes one sole task, for example a registration, a purchase or a bet.
Type: Incentivized (rewarded) vs. Non-Incentivized
Incentivized campaigns allow our publishers to give rewards in exchange for the installation of the app. This incentive is usually in the form of virtual goods or virtual currency in another app/ web / blog / social account. Incent campaigns are very much cheaper (about one third of a non incent payout) because users who download your app are not as interested in it as much as they want the reward. They are not expected to become active or loyal users and are much accustomed to delete the app as soon as they get the reward.
Why would you want non quality users, then? Well, these are very helpful when it comes to boosting install numbers on the app stores and possibly ranking on the top categories or top news for your country (meaning possible organic traffic in the near future).
If you have a very attractive app, incent campaigns can be very good for you. Cheap and all, think of us as the guys who are going to bring the users into your store. Once inside, you have to make them stay and buy!
Non incentivized campaigns
Non incent campaigns do not accept any kind of reward offering while being promoted. This means users will download because they are genuinely interested in your app and they engage voluntarily. This traffic will be the most beneficial to you in terms of monetizing your app. Volumes are going to be lower those coming from an incent campaign -and slower too- but the results will be tangible within very few days.
In conclusion, you have to ask yourself what is it that you want. If you want exposure, heavy volume of installations or reaching the top ranking lists in the stores, an incent campaign will be the right one for you. On the other side, If you want high-quality traffic and revenue, the non-incent campaign is the correct one.
We usually recommend advertisers to start with a mixed model with percentages that reflect the priorities of the stage the app is at. For recently launched apps, an 80% / 20% formula will allow the advertiser to acquire a heavy amount of installations (80% incent), as well as real insights of user behaviour (20% non-incent). After this test period, a more specific and customized campaign can be designed.
Still not sure what type of campaign you need?
Don’t worry, we’re here to help you! Contact us and one of our dedicated account managers will help you figure out what kind of campaign suits you best and what are the best ways to achieve your goals.