So, you just launched your brand new app and are very excited for the world to know it. You can’t wait to get users to discover out the endless possibilities your app will provide and of course, you can’t wait to see it monetizing. Or maybe you just want it to receive a pump of installations because it’s been kind of inactive.

If you still don’t know what we are talking about, please read our previous post about boost campaigns, in order to understand plainly what you are getting into.

If you are already promoting our campaigns, you most probably have received a short e-mail informing you about this issue. If you are not, this article will be very useful for you for to understand more about our daily tasks to fight fraud in the mobile industry and increase the quality of the traffic we get for our advertisers.

Burst campaigns, also known as boost or hype campaigns, are a great way to release an app and make the world aware of it. Not to mention they are also the quickest, most impressive and coolest way to do it. These campaigns create a lot of expectation and incentivize users to download and try your app.

Sometimes there are discrepancies between the tracker’s information and the iTunes App Store or Google Play reports. Don’t freak out, this is what could be happening.